Our Mission
Our Mission
We spotlight the remarkable ways Vietnamese business owners throughout the Richmond metro area leverage cultural traditions, community networks, and ancestral wisdom to build thriving enterprises. Through in-depth interviews and authentic storytelling, we reveal how practices like community-based lending circles, intergenerational collaboration, and cultural festivals become powerful business strategies.
Vietnamese Business Owners
“When you cook with your heart, you don’t just make food — you share a story. Even if you have to throw something away to get it right, the details matter because every dish is a part of your culture, your sacrifice, and your love.”- Pho Saigon Owner
